![]() ![]() In Bangkok, Katie and Jin, a young, fitness-loving couple with a three-year-old daughter have been working out at a home gym through the pandemic, growing their community online with YouTube classes along with seamlessly weaving in Nutrilite products. Pioneering creators like Yena are not just influencing wellness in their growing community, but also inspiring innovation among other entrepreneurs. Some of her most popular posts address women-centric issues from raising teenage daughters to menopause. On her Instagram she effortlessly glides between quoting the latest research on emotional and mental health, her tips for detox diet plans, on-the-go workout tips and more. She’s an author, mom, wife and holistic wellness guru. Since then, I’ve had a chance to meet Yena Olga, a rock star entrepreneur based in Kyiv, Ukraine. ![]() I soon learned she was just the tip of a new wave of wellness creators to come. At that time in early 2019, I wondered if Makiko-san was an outlier. Though she saw herself as just a person with a passion, I saw an entrepreneur, spreading a powerful personal message of health and wellness. With a Zen-like calmness, she leads thousands of online followers through the world of Kantan Recipes (easy, healthy Japanese meals). As we cooked a healthy, Indian-inspired meal together in Tokyo, she shared with me her mantras for entrepreneurship, healthy living and growing her community online around her authentic, personal brand. While traveling across the world in my first 100 days as CEO, I was inspired by an established Amway entrepreneur named Makiko-san who lives in Kyoto, Japan. Meet the wellness creators building a global health movement In short, they represent a new class of wellness creators. These individuals are part entrepreneurs, part wellness buffs, and part content-makers who blend authenticity with insight. It’s being spearheaded not by big companies or government agencies, but by passionate individuals: online creators who are sharing their wellness philosophy with fast-growing communities of social followers. And we truly believe it can be scaled to help a billion people live better, healthier lives.Ĭritically, this kind of community can and is being cultivated right now on digital channels around the world, enabling anyone to take part, regardless of where they live or what their circumstances may be. ![]() And I’ve seen firsthand how this community can be built by anyone, anywhere, anytime. The mantra is surprisingly simple: to fully embark on a wellness journey, one requires a community of like-minded family and friends. What is this missing link between these clear principles for wellness and action? We’re still experiencing a global crisis in health and wellness. Meanwhile, the broader wellness space is abuzz with celebrity endorsements and revenue growth.Īnd yet: despite all the consumer trends and advances in modern science, we still find that many people are finding it difficult to begin or commit to their wellness journey. Others like Nestle, P&G and Unilever have recently made acquisitions to strengthen their footprint in this category. Nutrilite has been part of this wellness conversation for the past 85 years, fusing the best of modern science with the plant-based goodness of nature, all to deliver holistic wellness solutions from the farm to the family. This pursuit of wellness is nothing new, of course, but the trends have accelerated. The $200-billion plant-based foods category is growing at a clip of 8 percent annually. ![]() Naturally sourced, organic ingredients are increasingly preferred cooking at home is more prevalent than ever and some of us are even growing our own vegetable gardens. Over 75 percent of consumers consider sleep, diet, and exercise to be the three main factors contributing to long-term immunity and are looking for new solutions or routines to help build up their defenses. Globally, 57 percent of consumers are quite concerned about their physical fitness and health, and most people are trying to do something about it with lifestyle changes. Inspired by entrepreneurs and their communities, I inculcated a few new habits: a plant-forward diet, regular exercise, and daily meditation. For me, the first few months of the pandemic were emotionally tiring. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |